EmailAppenders follow a four-step process in appending emails for Clients/Company’s database. With this four step process we deliver 35% to 85%+ match or append rates within 2 to 4 weeks. The email addresses that are appended will be those matched and are successfully deliverable. And the same will be forwarded to the client.
Step1: EmailAppenders matches the data against a permission-based database containing business name, contact name, postal and email addresses to add a corresponding email address match.
Step2: The file is matched against various Domain databases and Email Topology Pattern Repositories that we host. When a match is found, the email address is added to the client’s file.
Step3: The Domain of the Company/Site are Verified manually along with the Email Topology to finalize the email address, which is further verified via our Proprietary Email Append Software Control Process. The email addresses that are appended will be those matched and are successfully deliverable – This will be forwarded to the client.
Step 4: (optional) Once files are matched, email recipients are provided with opt-out/opt-in options. Individuals are notified that they have been added to the list and are given the option to opt-out of receiving future email communications. Four means of opting-out options are provided by EmailAppenders including an unsubscribe link, email reply option, 800-hot line number and mailing address. We typically wait for 5 working days to receive opt-outs and then the appended data file is sent to client that includes the newly added double opted in email addresses removing all opt-outs.
To test our email appending service at no cost, please feel free to contact me or just send me an email with a sample file of 100 contacts.
Calvin Russell
212-203-4141
Calvinr@emailappenders.com
Friday, July 20, 2007
Monday, July 16, 2007
Email Appending For Non-Profits
At the Direct Marketing Association's Nonprofit Conference in New York, the roundtable discussion on e-philanthropy focused on e-mail address appending. At the Direct Marketing Association conference , the same question came up. Many nonprofits are in this circumstance: they have the willingness to experiment with e-mail, but they only have e-mail addresses for 1% - 5% of their house file. While early results indicate that e-mail can boost housefile direct mail results, most nonprofits need to drastically increase the number of e-mail addresses they have on file.
Meanwhile, many who have scientifically tested direct mail reply cards that ask for the donor's e-mail address, have noted that this can reduce the direct mail response to that appeal. Therefore, nonprofits are caught in a Catch-22: if they ask for e-mail addresses in a direct mail appeal, they risk losing revenue; if they don't ask for e-mail addresses, they can't grow their e-mail file.
E-mail address appending offers hope to nonprofits. It works just like any demographic append or, for that matter, NCOA. You submit your file of names and postal addresses to EmailAppenders. We attempt to match your file to ours. When we find a match, we append the e-mail address on to your record. You pay only for the e-mail addresses that are appended.
Source of our email addresses
Meanwhile, many who have scientifically tested direct mail reply cards that ask for the donor's e-mail address, have noted that this can reduce the direct mail response to that appeal. Therefore, nonprofits are caught in a Catch-22: if they ask for e-mail addresses in a direct mail appeal, they risk losing revenue; if they don't ask for e-mail addresses, they can't grow their e-mail file.
E-mail address appending offers hope to nonprofits. It works just like any demographic append or, for that matter, NCOA. You submit your file of names and postal addresses to EmailAppenders. We attempt to match your file to ours. When we find a match, we append the e-mail address on to your record. You pay only for the e-mail addresses that are appended.
Source of our email addresses
- Trade Show Attendees and Exhibitors list
- B2B Online business magazine subscribers
- B2B Portals
- Strategic Alliance with list vendors
- EmailAppenders Master database
Email Appending Process
Step1: EmailAppenders matches the data against a permission-based database containing business name, contact name, postal and email addresses to add a corresponding email address match.
Step2: The file is matched against various Domain databases and Email Topology Pattern Repositories that we host. When a match is found, the email address is added to the client’s file.
Step3: The Domain of the Company/Site are Verified manually along with the Email Topology to finalize the email address, which is further verified via our Proprietary Email Append Software Control Process. The email addresses that are appended will be those matched and are successfully deliverable – This will be forwarded to the client.
Step 4: (optional) Once files are matched, email recipients are provided with opt-out/opt-in options. Individuals are notified that they have been added to the list and are given the option to opt-out of receiving future email communications. Four means of opting-out options are provided by EmailAppenders including an unsubscribe link, email reply option, 800-hot line number and mailing address. We typically wait for 5 working days to receive opt-outs and then the appended data file is sent to client that includes the newly added double opted in email addresses removing all opt-outs.
For more details and to test our email append solution at no cost, you can contact me at calvinr@emailappenders.com or call me direct at 212-203-4141
Subscribe to:
Posts (Atom)
