EmailAppenders follow a four-step process in appending emails for Clients/Company’s database. With this four step process we deliver 35% to 85%+ match or append rates within 2 to 4 weeks. The email addresses that are appended will be those matched and are successfully deliverable. And the same will be forwarded to the client.
Step1: EmailAppenders matches the data against a permission-based database containing business name, contact name, postal and email addresses to add a corresponding email address match.
Step2: The file is matched against various Domain databases and Email Topology Pattern Repositories that we host. When a match is found, the email address is added to the client’s file.
Step3: The Domain of the Company/Site are Verified manually along with the Email Topology to finalize the email address, which is further verified via our Proprietary Email Append Software Control Process. The email addresses that are appended will be those matched and are successfully deliverable – This will be forwarded to the client.
Step 4: (optional) Once files are matched, email recipients are provided with opt-out/opt-in options. Individuals are notified that they have been added to the list and are given the option to opt-out of receiving future email communications. Four means of opting-out options are provided by EmailAppenders including an unsubscribe link, email reply option, 800-hot line number and mailing address. We typically wait for 5 working days to receive opt-outs and then the appended data file is sent to client that includes the newly added double opted in email addresses removing all opt-outs.
To test our email appending service at no cost, please feel free to contact me or just send me an email with a sample file of 100 contacts.
Calvin Russell
212-203-4141
Calvinr@emailappenders.com
Friday, July 20, 2007
Monday, July 16, 2007
Email Appending For Non-Profits
At the Direct Marketing Association's Nonprofit Conference in New York, the roundtable discussion on e-philanthropy focused on e-mail address appending. At the Direct Marketing Association conference , the same question came up. Many nonprofits are in this circumstance: they have the willingness to experiment with e-mail, but they only have e-mail addresses for 1% - 5% of their house file. While early results indicate that e-mail can boost housefile direct mail results, most nonprofits need to drastically increase the number of e-mail addresses they have on file.
Meanwhile, many who have scientifically tested direct mail reply cards that ask for the donor's e-mail address, have noted that this can reduce the direct mail response to that appeal. Therefore, nonprofits are caught in a Catch-22: if they ask for e-mail addresses in a direct mail appeal, they risk losing revenue; if they don't ask for e-mail addresses, they can't grow their e-mail file.
E-mail address appending offers hope to nonprofits. It works just like any demographic append or, for that matter, NCOA. You submit your file of names and postal addresses to EmailAppenders. We attempt to match your file to ours. When we find a match, we append the e-mail address on to your record. You pay only for the e-mail addresses that are appended.
Source of our email addresses
Meanwhile, many who have scientifically tested direct mail reply cards that ask for the donor's e-mail address, have noted that this can reduce the direct mail response to that appeal. Therefore, nonprofits are caught in a Catch-22: if they ask for e-mail addresses in a direct mail appeal, they risk losing revenue; if they don't ask for e-mail addresses, they can't grow their e-mail file.
E-mail address appending offers hope to nonprofits. It works just like any demographic append or, for that matter, NCOA. You submit your file of names and postal addresses to EmailAppenders. We attempt to match your file to ours. When we find a match, we append the e-mail address on to your record. You pay only for the e-mail addresses that are appended.
Source of our email addresses
- Trade Show Attendees and Exhibitors list
- B2B Online business magazine subscribers
- B2B Portals
- Strategic Alliance with list vendors
- EmailAppenders Master database
Email Appending Process
Step1: EmailAppenders matches the data against a permission-based database containing business name, contact name, postal and email addresses to add a corresponding email address match.
Step2: The file is matched against various Domain databases and Email Topology Pattern Repositories that we host. When a match is found, the email address is added to the client’s file.
Step3: The Domain of the Company/Site are Verified manually along with the Email Topology to finalize the email address, which is further verified via our Proprietary Email Append Software Control Process. The email addresses that are appended will be those matched and are successfully deliverable – This will be forwarded to the client.
Step 4: (optional) Once files are matched, email recipients are provided with opt-out/opt-in options. Individuals are notified that they have been added to the list and are given the option to opt-out of receiving future email communications. Four means of opting-out options are provided by EmailAppenders including an unsubscribe link, email reply option, 800-hot line number and mailing address. We typically wait for 5 working days to receive opt-outs and then the appended data file is sent to client that includes the newly added double opted in email addresses removing all opt-outs.
For more details and to test our email append solution at no cost, you can contact me at calvinr@emailappenders.com or call me direct at 212-203-4141
Monday, May 21, 2007
7 steps for improving your email marketing
The success of your email marketing campaign is often based on a set of complex factors. However, a number of these issues can be proactively managed to ensure an optimized response. When developing your next email campaign, consider the following guidelines.
1. Your list
Certainly one of the most important aspects of any email marketing campaign, your list is directly correlated to your success. Are your names recent? Have they agreed to be marketed to? Have they shown an interest in products or services similar to your own? Make sure that you are using a house list (names you collected on your own) or have been purchases from a reputable broker.
2. Your subject line
Getting a user to open your message is paramount any email marketing campaign. The best way to determine the subject line that works best is to break your emails into three random yet equal groups. Measure the response to each email and use the highest producing one as your control. In follow up emails, try to beat the response rate of your control email.
3. Your sender information
What information appears on the sender line of your email? Will your prospects recognize it? Do they want to hear from you? Often times, emails are deleted without ever being opened due to an indiscernible sender name. Your sender name should be brief and easily understood.
4. Track your results
Tracking allows you to determine who opened your message and clicked on a link or multiple links within your email. By determining what worked and what didn’t, you can replicate success on your next email. As described above, tracking is particularly important when testing subject lines, imbedded links, and other direct response vehicles.
5. Make sure your unsubscribe method is in place and working
The CAN-SPAM act of 2003 requires that all email messages contain clear directions on how to opt-out from subsequent mailings. Provide an unsubscribe mechanism that allows those receiving your email to send you and email and indicate their desire to opt-out from receiving further emails from you or your business. If recipients no longer want to hear from you, it’s in your best interest to remove them from your list.
6. Your images are correctly referenced and you've used alt tags in each image
Improperly referencing your images can cause them to appear broken when you send your message - the dreaded red x. To insure the image is referenced correctly it must appear as, img src="http://www.yourdomain.com...." rather than, img src="/images/picture.jpg". Alt tags are another important part of your images. The new security features on almost every email client these days disables images automatically. Having alt tags in place allow your reader to identify the image and determine if it is safe to enable.
7. Test, Test, Test!
No matter what your involvement with email marketing happens to be, it is essential that you follow the guidelines above for successful results. In addition, the key is to test, test, test! After each email campaign, measure your opens, click-throughs, and purchases. Document the specific date, time, list, subject line, and content used to produce your results. Refer back to your documentation prior to your next campaign.
Email doesn't have to be a complex form of marketing. There are many best practices you can follow and some simple rules that ensure effectively delivery, open and conversion. By following the simple rules presented in this article, you’ll not only deliver and effective email campaign, you’ll discover a consistent method for generation revenue for your business.
1. Your list
Certainly one of the most important aspects of any email marketing campaign, your list is directly correlated to your success. Are your names recent? Have they agreed to be marketed to? Have they shown an interest in products or services similar to your own? Make sure that you are using a house list (names you collected on your own) or have been purchases from a reputable broker.
2. Your subject line
Getting a user to open your message is paramount any email marketing campaign. The best way to determine the subject line that works best is to break your emails into three random yet equal groups. Measure the response to each email and use the highest producing one as your control. In follow up emails, try to beat the response rate of your control email.
3. Your sender information
What information appears on the sender line of your email? Will your prospects recognize it? Do they want to hear from you? Often times, emails are deleted without ever being opened due to an indiscernible sender name. Your sender name should be brief and easily understood.
4. Track your results
Tracking allows you to determine who opened your message and clicked on a link or multiple links within your email. By determining what worked and what didn’t, you can replicate success on your next email. As described above, tracking is particularly important when testing subject lines, imbedded links, and other direct response vehicles.
5. Make sure your unsubscribe method is in place and working
The CAN-SPAM act of 2003 requires that all email messages contain clear directions on how to opt-out from subsequent mailings. Provide an unsubscribe mechanism that allows those receiving your email to send you and email and indicate their desire to opt-out from receiving further emails from you or your business. If recipients no longer want to hear from you, it’s in your best interest to remove them from your list.
6. Your images are correctly referenced and you've used alt tags in each image
Improperly referencing your images can cause them to appear broken when you send your message - the dreaded red x. To insure the image is referenced correctly it must appear as, img src="http://www.yourdomain.com...." rather than, img src="/images/picture.jpg". Alt tags are another important part of your images. The new security features on almost every email client these days disables images automatically. Having alt tags in place allow your reader to identify the image and determine if it is safe to enable.
7. Test, Test, Test!
No matter what your involvement with email marketing happens to be, it is essential that you follow the guidelines above for successful results. In addition, the key is to test, test, test! After each email campaign, measure your opens, click-throughs, and purchases. Document the specific date, time, list, subject line, and content used to produce your results. Refer back to your documentation prior to your next campaign.
Email doesn't have to be a complex form of marketing. There are many best practices you can follow and some simple rules that ensure effectively delivery, open and conversion. By following the simple rules presented in this article, you’ll not only deliver and effective email campaign, you’ll discover a consistent method for generation revenue for your business.
Monday, April 30, 2007
Successful ways to convert website traffic into leads
Millions of people visiting your website won’t help your business unless they leave their footprints behind – for you to follow for your marketing activities. To convert website traffic you need to make your website effective and offer some value to them.
Here are some easy to implement ways to convert website traffic in to leads.
E-zine/newsletter subscription –Ask them to sign-up for your free e-zine. But give them some incentive for signing up. Give them an immediate incentive for signing up and show them how your e-zine would look like by providing some samples of previous e-zines.
Provide free e-book –Get an e-book for which you have resale rights, or create your own book, provide it for free to people who register on your website. The e-book should be relevant to your website’s context.
Let visitors upload content – Make a section on your website where visitors can add content – it could be mediated or non-mediated, but before adding they must sign-up and get a username and password. User generated content is one of the best way to convert website traffic.
Contest participation – Hold free contest or sweepstakes at your web site. Make it exciting and easy, so that the visitor gets tempted to participate.
Offer free help – Provide your visitors free consulting through live help/email. But before they proceed, ask them to provide basic info.
Poll/survey – Choose a hot topic and run an interactive poll on your website. Make you visitors participate by giving some enticing offers.
Online promotion – Provide offers that you would otherwise provide offline. To get the benefit, they would need to sign up.
Get feedback – Encourage visitors to give feedback on the website such as what parts they like, what areas lack information and the additional stuff they would like to see on the website.
Referral program – Start a referral program on your site. Many people will join in to get extra commission or discount, plus you will also get the email address and name of the referred person.
Free downloads – You can ask for registration, before anybody downloads any content for your website. These could be articles, whitepapers, case studies, survey reports, software, handy applications, or just anything of interest to your audience.
Choose a balanced mix of the above-mentioned tricks, but beware – do not ask the visitor to fill-up a big form. Ask only 3 or 4 relevant questions, two of which are name and email address. Once you collate your database, organize it properly and update it regularly.
These are some of the tested & proven ways to convert website traffic.
Here are some easy to implement ways to convert website traffic in to leads.
E-zine/newsletter subscription –Ask them to sign-up for your free e-zine. But give them some incentive for signing up. Give them an immediate incentive for signing up and show them how your e-zine would look like by providing some samples of previous e-zines.
Provide free e-book –Get an e-book for which you have resale rights, or create your own book, provide it for free to people who register on your website. The e-book should be relevant to your website’s context.
Let visitors upload content – Make a section on your website where visitors can add content – it could be mediated or non-mediated, but before adding they must sign-up and get a username and password. User generated content is one of the best way to convert website traffic.
Contest participation – Hold free contest or sweepstakes at your web site. Make it exciting and easy, so that the visitor gets tempted to participate.
Offer free help – Provide your visitors free consulting through live help/email. But before they proceed, ask them to provide basic info.
Poll/survey – Choose a hot topic and run an interactive poll on your website. Make you visitors participate by giving some enticing offers.
Online promotion – Provide offers that you would otherwise provide offline. To get the benefit, they would need to sign up.
Get feedback – Encourage visitors to give feedback on the website such as what parts they like, what areas lack information and the additional stuff they would like to see on the website.
Referral program – Start a referral program on your site. Many people will join in to get extra commission or discount, plus you will also get the email address and name of the referred person.
Free downloads – You can ask for registration, before anybody downloads any content for your website. These could be articles, whitepapers, case studies, survey reports, software, handy applications, or just anything of interest to your audience.
Choose a balanced mix of the above-mentioned tricks, but beware – do not ask the visitor to fill-up a big form. Ask only 3 or 4 relevant questions, two of which are name and email address. Once you collate your database, organize it properly and update it regularly.
These are some of the tested & proven ways to convert website traffic.
Tuesday, April 17, 2007
5 tricks to develop a successful permission based marketing strategy
Permission marketing is about building an ongoing relationship of increasing depth with customers. In the words of Seth Godin, "turning strangers into friends, and friends into customers." Permission marketing has been hailed as a way for marketers to succeed in a world increasingly cluttered with marketing messages,because permission marketing initiatives are directed to only those who’ve already agreed to receive information about your products or services.
Permission marketing works well and generates high response rates for any size of businesses. Here’s how you can create a perfect permission marketing strategy.
1. Define the irresistible offer
Consumers have a selective nature and so they grant a company permission to communicate only when they know what's in it for them. You have to provide immediate rewards to your prospects for paying attention to your messages. Offer something that your customers will want to learn more about and may be unable to find elsewhere, such as newsletters, ebooks, magazines, free offers, gift certificates, etc.
2. Create a targeted business list
Having your own database is a must. If you already have a clean and updated file with contact info of your prospects and customers, then that will work the best. If you don’t then you can compile one through industry directories, website, current customers, and their referrals. You may also buy a customized list relevant for your industry. Verify all email addresses in the list – if they don’t work get them appended, as accuracy is the key factor behind the success of your permission marketing campaign.
3. Create the opt-out message
This is the most critical part of your campaign. The opt-out message should be framed in a way that it creates a positive image of your company. It should also provide an immediate benefit and tell the person about the advantages of opting in. You are respecting the privacy of your prospects by asking them to opt-out. This also ensures that you get to target only those people who are genuinely interested.
4. Craft the perfect pitch
Remember that permission marketing builds trust via a two-way relationship with your customers. You need to be ready to talk about their needs and concerns, not simply to get their business. Your marketing campaign should touch those pain-points of your prospects, so that they get touched by your message, and take the next step.
5. Reinforce the relationship
Keep reinforcing the relationship as your permission marketing program matures. Maintain regular contact with your prospects (at least once a month) and keep reminding your prospects how and why the conversation started. Give them the option to unsubscribe at any time during the process. If you keep offering value to your clients, they would never get a reason to opt-out.
At each step, try a mix of different options available and select the best one for your business. By applying these methods you can run a highly effective permission marketing campaign that will generate more business for your organization.
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