Millions of people visiting your website won’t help your business unless they leave their footprints behind – for you to follow for your marketing activities. To convert website traffic you need to make your website effective and offer some value to them.
Here are some easy to implement ways to convert website traffic in to leads.
E-zine/newsletter subscription –Ask them to sign-up for your free e-zine. But give them some incentive for signing up. Give them an immediate incentive for signing up and show them how your e-zine would look like by providing some samples of previous e-zines.
Provide free e-book –Get an e-book for which you have resale rights, or create your own book, provide it for free to people who register on your website. The e-book should be relevant to your website’s context.
Let visitors upload content – Make a section on your website where visitors can add content – it could be mediated or non-mediated, but before adding they must sign-up and get a username and password. User generated content is one of the best way to convert website traffic.
Contest participation – Hold free contest or sweepstakes at your web site. Make it exciting and easy, so that the visitor gets tempted to participate.
Offer free help – Provide your visitors free consulting through live help/email. But before they proceed, ask them to provide basic info.
Poll/survey – Choose a hot topic and run an interactive poll on your website. Make you visitors participate by giving some enticing offers.
Online promotion – Provide offers that you would otherwise provide offline. To get the benefit, they would need to sign up.
Get feedback – Encourage visitors to give feedback on the website such as what parts they like, what areas lack information and the additional stuff they would like to see on the website.
Referral program – Start a referral program on your site. Many people will join in to get extra commission or discount, plus you will also get the email address and name of the referred person.
Free downloads – You can ask for registration, before anybody downloads any content for your website. These could be articles, whitepapers, case studies, survey reports, software, handy applications, or just anything of interest to your audience.
Choose a balanced mix of the above-mentioned tricks, but beware – do not ask the visitor to fill-up a big form. Ask only 3 or 4 relevant questions, two of which are name and email address. Once you collate your database, organize it properly and update it regularly.
These are some of the tested & proven ways to convert website traffic.
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